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History

Our Story,

Served with a Crunchy Twist

As we aim to become the #1 brand when it comes to quality, we will
ensure that we never compromise on quality for price competition.

Satyanarayan Agrawal

Our History

1906
The Beginning

Jairamdas Bhagchand firm was formed in Vidarbha by the famous business tycoon, Bhagchandji Agrawal for the cotton ginning pressing and edible oil mills business.

1940 - 1980
New Heights

The business was taken to new heights by the five grandsons of Bhagchandji Agrawal and the firm became famous as cotton kings of Vidarbha.

During the above period the youngest grandson, Satyanarayanji Agrawal relocated to Bharuch in Gujarat and established cottonseed and groundnut crushing plants in 1972.

1985
Bad Luck

The entire family business crashed due to nationalisation of textile mills.

1992
The Crunchy Twist

This was when the journey of Jabsons began. Travelling in a 2nd class compartment of a local train, Rahul Agrawal (son of Satyanarayanji Agrawal) was watching ferrywalas selling peanuts (the famous Bharuchi Khari Sing) in paper cones. He realised that the Bharuchi peanuts were highly sought after by Indians across the world. But the popular peanuts were neither prepared hygienically nor packed properly and were not sold in a network.

1998
Growing

It was the first breakthrough. Impressed with our extraordinary quality, Indian Airlines placed their first order with us.

2000
International Order

We were the first in India to introduce vacuum packaging of peanuts and a wide range of flavoured peanuts.

2005
Our Ambitious Journey

Our innovative flagship flavours, Hing Jeera and Black Pepper, started getting wide recognition in the North Indian market.

Evolving with time became our second nature, and we successfully introduced an impressive array of innovative roasted peanuts and chana (chickpeas) flavours chikki in India and abroad. Moving ahead, we expanded our portfolio with various healthy snack items to suit the palette of our target audience.

2010
Namkeen and Sweet plant

On getting a very warm response and success in the Peanuts, Chanas and Chikkis range for 15 years, the Company established a modern Plant for the conventional Indian Namkeens (Savouries) and Sweets.

2018
Peanut Plant

Fully automatic new plant of Roasted Peanuts was established

2021
Chikki Plant

Fully automatic new Chikki plant was established.

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