Served with a Crunchy Twist
As we aim to become the #1 brand when it comes to quality, we will
ensure that we never compromise on quality for price competition.
Jairamdas Bhagchand firm was formed in Vidarbha by the famous business tycoon, Bhagchandji Agrawal for the cotton ginning pressing and edible oil mills business.
1940 - 1980
The business was taken to new heights by the five grandsons of Bhagchandji Agrawal and the firm became famous as cotton kings of Vidarbha.
During the above period the youngest grandson, Satyanarayanji Agrawal relocated to Bharuch in Gujarat and established cottonseed and groundnut crushing plants in 1972.
The entire family business crashed due to nationalisation of textile mills.
The Crunchy Twist
This was when the journey of Jabsons began. Travelling in a 2nd class compartment of a local train, Rahul Agrawal (son of Satyanarayanji Agrawal) was watching ferrywalas selling peanuts (the famous Bharuchi Khari Sing) in paper cones. He realised that the Bharuchi peanuts were highly sought after by Indians across the world. But the popular peanuts were neither prepared hygienically nor packed properly and were not sold in a network.
It was the first breakthrough. Impressed with our extraordinary quality, Indian Airlines placed their first order with us.
We were the first in India to introduce vacuum packaging of peanuts and a wide range of flavoured peanuts.
Our Ambitious Journey
Our innovative flagship flavours, Hing Jeera and Black Pepper, started getting wide recognition in the North Indian market.
Evolving with time became our second nature, and we successfully introduced an impressive array of innovative roasted peanuts and chana (chickpeas) flavours chikki in India and abroad. Moving ahead, we expanded our portfolio with various healthy snack items to suit the palette of our target audience.
Namkeen and Sweet plant
On getting a very warm response and success in the Peanuts, Chanas and Chikkis range for 15 years, the Company established a modern Plant for the conventional Indian Namkeens (Savouries) and Sweets.
Fully automatic new plant of Roasted Peanuts was established
Fully automatic new Chikki plant was established.